Left unchecked, technology turns people into proxies. That’s why it’s so crucial that we integrate empathy and compassion into the design process.
Educating teams on user centered design
Working with teams to find the best solution together
Conducting Observational and Task Based User Testing
Design is not just what it looks like and feels like. Design is how it works.
People ignore design that ignores people.
Make every pixel count.
If you don’t talk to your customers, how will you know how to talk to your customers?
If you think good design is expensive, you should look at the cost of bad design.